Flower Tales

Gardens by the Bay 2020 floral exhibitions.

I guess you can say that Gardens by the Bay was quite a blooming experience for me.

Because first of all, it was my first win in an agency. Second of all, I tried my hands on everything. From crafting a story for each floral exhibition, to the taglines, to integrating the ideas with media and even created a way-finding tool within the garden. Budddd, it was also truly satisfying.

For 2020, Gardens by the Bay wants to share the Flower Tales. Each floral exhibition is tied to a story that we had to bring to life.